Storage industry is facing a revolution.

This revolution has two different driving forces: first,whether living or work,people rely on IT is increasing,resulting in a total capacity of digital information skyrocket;Second,Common storage media is being shifted from magnetic medium to magnetic medium Hutch and play with Flash. Although Solid-state drive (SSD) cannot replace HDD,that inexpensive and Full capacity,but its menacing cannot be underestimated.

According to Seagate's forecast, global storage market in 2020 will produce 1 billion traditional hard drives. While shipments, as well as two hundred million SSDs.

From this part of the data, we can clearly feel the days of traditional hard drives monopolized gone. Meanwhile,market competition will become more intense. Enumerating the past 20 years’ traditional hard drive vendors,we will find nothing less than the Seagate, Western Digital, Samsung, Toshiba, Hitachi Global Storage Technologies, Fujitsu, IBM, Maxtor, Quantum, Connor waiting for handful checking.

And now, in part due to technical barriers have been broken, so as solid state storage vendors popping up. Price, capacity, and speed dispute will be more intense.

It would appear that the traditional hard drive manufacturers would be very difficult to live?

Storage industry opportunities

It seems like that part of share for traditional hard drives has been eroded by SSDs,traditional hard drive manufacturers are precarious.However, Seagate's global operations CEO Dave Mosley was not worried, “traditional hard drives’ future outlook remains bright."

For Seagate, which was founded in 1979, these old storage vendors, cloud computing, mobile trend, video distribution, etc. These new trends will be an important opportunity for the storage industry. Dave indicate, expecting 2016,mobile data average compound annual growth rate will reach 78%, amounting to 10.8 EB. Meanwhile, in 2015,families that monthly data amount generated more than 1TB will come out 20 times more than today,and total monthly online video will grow seven times.

These new trends will be highly dependent on data storage. 2010, 62% of the data focused on the client, the data stored in the cloud amount 400EB, accounting for 25% of total storage. By 2020, there will be 61% of the data stored in the cloud, this part of the storage capacity has 7 ZB much. Stored in the client's account for only 31% of total storage capacity.

Cloud and mobile trends changing the desktop where data is stored, it is also spawned a rapidly growing amount of data. "We expect the total amount of global memory 460 EB, in the future, every year, the growth rate of total storage will be more than 40%." Recently, at China 1000000000 Seagate hard drive offline communication conference, Dave Mosley said, "but at the same time, the hard disk surface density of less than 10% annual growth rate.

Traditional hard drives are still growing.

The reason still have self-confidence for traditional hard drives’ future development,very important factor is that the development of overall storage market size is much larger than solid state drive growth. In other words, despite SSD is still growing, but is also very rapid momentum of traditional hard drives. This is not a shift in the state.

With Tablet PC, smart phones, laptops, set-top boxes and personal computers’ popular,more and more people will be data stored in the cloud,while storage is precisely the cloud data center and a key component of personal cloud.

Dave said, "We also believe that there will be more and more cloud providers, OEM storage vendors and agents directly purchase storage products from vendors.”

In addition, the traditional hard disk manufacturers are betting on emerging markets’

Development,In their view, the storage market is far to the saturation stage. Dave said that in 2020, Asia's storage market will bigger 50% than 2009 worldwide stores market size.

According to research firm IDC predicts,2012 hard drive revenue growth will exceed shipments’ growth rate. Assuming hybrid solid state drive products to be successful, then the 2016 global hard drive revenue will reach $ 50 billion.

Face to SSDs’ rising, Dave said that Seagate also has solid state and flash management technology.